| 5/4/10 We are pleased to
announce the acceptance in the city of Los Angeles building department. The newly
published LARR approval extends the use of the RSIC systems even further ahead
of all other acoustical systems. The RSIC systems have more sound tests and fire
tests than all of the other systems combined. Making the RSIC systems the most
accepted product and systems available today. 
3/31/08  Oeler
Industries, Inc., has received The 2007 Architectural Distributor of The Year
Award from Sound Seal Corporation in recognition of outstanding Product Support
and Sales Performance.
4/18/08
By: Kris B. Mamula
Pittsburgh Business Times, Vol 27, No. 41
 From
that day in his basement in 1997 when he started his business, Matthew Oeler has
faced a challenge well known to other entrepreneurs: hot to get the word out about
his products.
Part of the problem is the nature of Oeler's products: talking
up noise and vibration control products can be a snore, and reaching architects
and others who make these decisions can be especially difficult. But it is information
that design professionals need to meet building codes and satisfy clients. What's
more, people are the No. 1 business expense, and distracted employees are less
productive, said Oeler, who is president of Oeler Industries Inc. "There
are so many misconceptions about how sounds work," Oeler said. " We
need to educate our customers and those who influence our customers." Oeler's
initial marketing efforts were limited to trade shows and word of mouth. He also
met individually with architects and engineers to explain effective noise suppression
materials. The strategy worked, but it didn't put him in touch with people who
wrote the checks for his products. Architects were reluctant to refer any manufacturing
representative to a client, fearing the client would be overwhelmed by sales pitches. Around
2000, he took his marketing efforts a step further by holding "lunch and
learns" for interior designers, architects and others, sessions where he
discussed sound control related issues. The sessions worked well, but Oeler wanted
to expand the idea still further. The result was continuing education classes
taught by Oeler and certified by the American Institute of Architects, which help
architects meet licensing requirements. Oeler has taught dozens of these courses,
which are held in the offices of various architectural firms. By talking about
sound insulation technology, Oeler could subtly introduce his products. "It'll
open more doors for us," Oeler said. "We're demonstrating it, and the
light goes on. Suddenly, you're on their team - it gives us credibility ... We're
becoming the go-to-guys." Joel Bernard, a partner at Downtown-based
architectural firm IKM Inc., found Oeler's programs "very effective."
"Obviously , we do our own research, but what he is saying about the differences
in products is right on the money," Bernard said. "He was really able
to educate us." Placing a soft marketing pitch into an educational
wrapper is one of the strategies recommended to clients of the Duquesne University
Small Business Development Center, according to Director Mary McKinney. The strategy
doesn't work for all businesses, but it can be effective for many others, like
Oeler, who gains direct access to the people who buy his products. Before implementing
such a program, McKinney said businesses should thoroughly explore specific continuing
education requirements, which are set by professional organizations. "It's
one of the directions we encourage businesses to follow," she said, "but
it should fit into a bigger marketing strategy." The continuing-Ed
classes spurred business enough to allow Oeler to move out of his basement by
2001. Sales in 2000 were $180,000, and the new strategy helped increase revenue
to $225,000 in 2001. By 2006, revenue reached $3 million and is expected to hit
$3.5 million this year. Thinking back about his marketing efforts, Oeler
is reminded of a saying his father used to use: "Being in business without
advertising is like winking at a girl in the dark."
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